Silvia Venturini Fendi, Creative Director of Fendi Accessories, today addressed, in the presence of European Commission President José Manuel Barroso, a wide audience at the EU Innovation Convention on the importance of culture and creativity as a driver of European competitiveness.
Fendi, one of the world’s most cherished luxury brands, has an extensive history steeped in beauty and traditional craftsmanship. Its rich culture inspires the creativity and innovation behind its products and its loyal global customer base. Fendi is part of the LVMH Moët Hennessy Louis Vuitton group, the world leader for products and services of the highest quality based on craftsmanship and heritage.
LVMH has over 60 prestigious brands and recorded revenue growth of 19% in 2010. The creative industries employ about 800,000 people (directly and indirectly) in Europe with an annual turnover of approximately €170 billion. According to a TNS Sofres survey, 69% of Europeans believe the luxury sector plays a vital role for the creation of employment and the competitiveness of Europe in relation to the rest of the world.
Silvia Venturini Fendi called upon the Commission to protect the value and unique nature of premium products with a strong Intellectual Property framework and emphasised the importance of innovation and creativity as a driver of growth that will help guide Europe out of the crisis. Silvia Venturini Fendi said: “I am honoured to be here today representing the creative professions
whose products embody the contrasting forces of tradition and creativity, past and future that is unique to European culture. A more stimulating and rewarding policy environment in Europe will support cultural innovation and the creative sector’s ability to fully unlock its growth potential to the benefit of the European economy as a whole.” European Innovation Commissioner Máire Geoghegan-Quinn said: “We policy makers have todo all we can to support cultural innovators, like Fendi of the LVMH group, who make such a significant contribution to sustainable growth in Europe.”

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