From June 16–19, 2026, Pitti Uomo 110 brings over 720 brands and the key players of global menswear to Florence

Pitti Uomo 110: Where Global Menswear Resets

There’s a moment each season when menswear stops forecasting the future and starts defining it. That moment has a name: Pitti Uomo 110. From June 16 to 19, 2026, the Fortezza da Basso once again becomes the epicenter of the global menswear conversation. Set against the historic backdrop of Florence, more than 720 brands from over 30 countries converge in what has evolved far beyond a traditional trade show. Pitti Uomo is now an ecosystem—part marketplace, part cultural platform, part forecasting engine for the future of men’s style. At a time marked by geopolitical instability and economic uncertainty, Florence stands as a rare constant: a place where creativity and industry continue to meet, collide, and generate momentum.

THE POOL: A Theme That Goes Beneath the Surface

Each edition of Pitti Uomo is anchored by a central theme, but few have been as conceptually layered as THE POOL, the visual and cultural narrative of this summer edition. Rather than embracing surface-level aesthetics, the installation—conceived by Philéo Landowski in collaboration with artist Pascal Hachem—focuses on what typically remains unseen: infrastructure, mechanics, and the hidden systems that sustain the visible. The pool becomes a metaphor, not for leisure, but for structure. For everything that operates beneath the surface. Visually, it echoes the crisp, luminous atmospheres of David Hockney, yet the narrative here is more industrial, more grounded. It’s a clear statement: fashion is not just image—it’s process, labor, and system.

A Line-Up Reflecting Fashion’s New Global Balance

If Pitti Uomo acts as a compass, its guest designers define the direction. Edition 110 presents a carefully calibrated dialogue between heritage and experimentation, Europe and Asia, established names and emerging voices. Among the highlights is Simone Rocha, Guest Designer, presenting her first independent menswear runway show in Florence. Her signature blend of romanticism and conceptual structure is expected to challenge and expand traditional menswear codes.

Alongside her, Kei Ninomiya brings his radically experimental approach—where textile innovation meets architectural construction. Then there’s Jiyong Kim, the Special Guest who perfectly embodies the new global generation: fluid, cross-cultural, and attuned to both creativity and market dynamics. Completing the picture is Sunflower, representing the strength of Nordic design, alongside a wider constellation of emerging brands shaping the next chapter of menswear.

Spring-Summer 2027: The Trends Taking Shape

Walking through the Fortezza is less about spotting trends and more about decoding signals—some immediate, others subtle, all pointing in a clear direction. Tailoring, for one, is not disappearing. It’s evolving. Softer constructions, lighter fabrics, and technical blends redefine the suit as a flexible, contemporary tool rather than a rigid uniform. At the same time, outdoor wear continues its ascent—not just as function, but as aesthetic language. Projects like OUTOPIA blur the lines between performance gear and fashion design.

Streetwear, meanwhile, is maturing. Moving beyond its raw energy, it embraces refinement, craftsmanship, and deeper cultural references. It’s no longer disruptive—it’s established. Fluidity remains a defining theme. Silhouettes loosen, categories dissolve, and the modern wardrobe becomes increasingly personal and less prescriptive. And then there’s fragrance. With Hi Beauty, niche perfumery steps firmly into the menswear narrative, reinforcing the idea that style now extends beyond clothing into a broader lifestyle identity.

Business Meets Technology: The Next Phase of Fashion

Beyond aesthetics, Pitti Uomo remains a critical business platform. Top-tier buyers—from global department stores to independent boutiques—continue to see Florence as essential, not just for sourcing, but for insight. One of the most significant innovations this season is Hyperscout, an AI-powered matchmaking platform designed to connect brands and retailers with greater precision. By analyzing data and behavioral patterns, it introduces a new level of intelligence into fashion networking. At the same time, PITTI CONNECT extends the fair’s reach into the digital space, reinforcing the ongoing convergence between physical and virtual experiences.

More Than a Trade Show: A Cultural System

Ultimately, Pitti Uomo 110 cannot be reduced to numbers or names. It is a place where ideas take shape before they become trends. Where menswear doesn’t just respond to change—it anticipates and defines it. And while the world continues to shift—rapidly and unpredictably—Florence remains a point of balance. Because if there’s one place to understand where menswear is heading next, it is still—perhaps more than ever—here.